The Importance of Messaging

The BCCET Medical Advisory Board discusses the importance that public messaging will play in the Covid-19 Pandemic.

GRZ has done a good job to date in disseminating information about COVID-19 to the general public, alongside partners in the NGO community and private sector. However, there is need toscale up the messaging and tailor the messages to our local context.

Evidence of significant levels of rumour and misinformation circulating among the public is widespread. Misconceptions and misunderstanding within communities can also put people in danger.

The medical advisory group feel a lot more needs to be done to sensitize and inform citizens of the real risks of COVID 19, without causing mass panic or civil unrest. The private sector can contribute to this in a number of ways.

Share verified information only.”

We must look at funding outreach work and community engagement.

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© BCCET (Business Coalition Council Emergency Taskforce) 2020